EXECUTION PHASE

Caroline Bini (Groupe One, BE), Mathilde Gougeau (Groupe One, BE)

As you are starting to focus more on the development of your product and/or service offer, it is important to go back to your initial communication strategy to resume it according to your new goals in terms of communication and promotional actions as well as event planning. It might be that your target audience changed depending on your project development, then you might have to rethink your promotional strategy on communication channels accordingly.

See Communication chapter here

For instance, if you notice that your most active audience is composed of young people mainly using Instagram as a communication channel, you may have to develop your social media strategy mostly through this channel.

You may also have decided, for financial reasons and after an in-depth analysis of the market and the neighbourhood, that you will start selling vegetable baskets to the local community. In that case, you will have to promote your product locally by developing local events, spreading the news throughout the neighbourhood via posters and flyers, and be more active on social media by developing a promotional campaign on this new product. Your message may also change because your new goal will be to attract people by focusing on the local aspects of your vegetable production and you will have to focus more on the community aspects of your project.